ComForCare Home Care

ComForCare is a home care franchise providing personalized non-medical care services to seniors and adults with disabilities since 1996. Founded by Joe DeMarco and Matt Socha in Bloomfield Hills, Michigan, ComForCare operates franchise locations across the United States, focusing on relationship-based care that enhances quality of life for clients and their families as of 2026. ComForCare's mission is to provide Positive Approach™ to Care, a philosophy that focuses on understanding clients' perspectives, building on their strengths, and creating positive interactions that enhance dignity and well-being. This approach is particularly effective for clients with dementia, as it reduces anxiety and behavioral challenges while promoting engagement and quality of life. ComForCare caregivers provide comprehensive services including personal care assistance (bathing, dressing, grooming, toileting), companionship, meal preparation, light housekeeping, medication reminders, mobility assistance, and transportation. The company specializes in dementia care using the Positive Approach to Care methodology, which trains caregivers to see beyond symptoms and behaviors to understand the person's remaining abilities and preferences. ComForCare is one of the few national home care brands that offers DementiaWise™ certification, an evidence-based training program developed in partnership with dementia care expert Teepa Snow. This specialized training helps caregivers understand brain changes in dementia, recognize different types of dementia, and use practical techniques to support communication, reduce distress, and promote positive interactions. The company also emphasizes family caregiver support, offering education, resources, and respite care to help families manage the challenges of caring for aging loved ones. Many ComForCare locations provide caregiver support groups, educational workshops, and connections to community resources. Each ComForCare franchise is independently owned and operated, allowing for personalized service while maintaining brand standards for caregiver training, quality assurance, and the Positive Approach to Care philosophy. Franchise owners receive extensive training in the Positive Approach methodology and DementiaWise certification. ComForCare has earned recognition including rankings in Entrepreneur Magazine's Franchise 500 and positive client satisfaction ratings. The company is accredited by organizations focused on dementia care excellence and maintains partnerships with leading dementia care experts.