Home Instead

Home Instead is the world's leading provider of non-medical in-home care services for seniors, operating in over 1,000 locations across 13 countries since 1994. Founded by Paul and Lori Hogan in Omaha, Nebraska, Home Instead serves more than 100,000 clients globally each day as of 2026, making it one of the most recognized and trusted brands in senior home care. Home Instead's founding mission was to change the face of aging by helping seniors live independently in their own homes with dignity, respect, and quality of life. This mission has driven the company's growth into a global leader in non-medical senior care services. Home Instead caregivers, known as "Care Professionals," provide comprehensive services including companionship, personal care assistance (bathing, dressing, grooming), meal preparation, light housekeeping, medication reminders, mobility assistance, and transportation. The company is particularly well-known for its specialized Alzheimer's and dementia care program, which trains caregivers in evidence-based techniques for supporting clients with cognitive impairment. Each Home Instead franchise is independently owned and operated, allowing for personalized service while maintaining the brand's high standards for caregiver selection, training, and ongoing supervision. Home Instead's proprietary training program includes over 70 hours of online and hands-on training covering topics such as dementia care, fall prevention, communication strategies, and person-centered care approaches. Home Instead has earned numerous industry recognitions, including being named to Entrepreneur Magazine's Franchise 500 for over 20 consecutive years and consistently ranking as one of the top franchises in the senior care category. The company has also received the Home Care Pulse Provider of Choice award, recognizing exceptional client satisfaction and quality of care.